Web Design, coding and programming at its best

Our Services

Before we begin, we want to highlight a key factor that significantly impacts how well websites are ranked by Google: Core Web Vitals. We encourage you to lookup this topic online to better understand its importance for your website. While it can be complicated, Core Web Vitals are essentially a set of tests that assess your website's overall performance.

Over the years, Google has provided various tools to measure and report performance. Some developers are experts in using these tools, while others find it challenging to keep up with the numerous metrics available. Our job is to navigate this landscape for you.

To demonstrate our understanding, this website offers a straightforward explanation of Core Web Vitals, complete with simple graphics that avoid technical jargon. If you have any questions along the way, please visit our contact page, and we will do our best to assist you.

From concept to completion, we provide a full range of services, including graphic design, search engine submission, and outstanding support.

Professional Design

Our designs adapt to the size of your visitor's desktop, tablet, or mobile device, ensuring an optimal experience for your users.

Search Engine Optimisation

SEO - We research the best combination of keywords for your site and collaborate with you to develop a search engine-friendly website.

Clean Code

Fast and fully responsive websites built with intelligent HTML5 and CSS3 ensure quick loading times for your site, with no waiting around.

Brand Identity

A designer cannot "create" a brand; only your audience can. As designers, we can establish the foundation of your brand.

Creative Ideas

While content and substance are important, creative web designs are crucial for attracting and maintaining readership.

Awesome Support

We do not use a ticket system; we are available 24/7. You can reach us by email or by phone at anytime. Just give us a call, and we will address your needs!

About Us

After 30 Years of designing websites, we know all about coding.

About Us

A Little Bit About My History

Hi, I'm Roy. I handle all the coding, some programming, and most of the graphics for our projects. When I refer to "we," it’s not meant to be the royal "we." For larger clients with greater needs, such as setting up their own servers, I collaborate with Ed, one of the best back-end engineers and programmers I know. Occasionally, I also work with my son, Paul, who is a Microsoft-certified technician. However, I will primarily be your point of contact.

In addition to these, I belong to a group of I.T. profesionals, including the likes of an ex-IBM Database expert, a Graphics Designer and a Software Engineer. We help each other out pro bono, and in the last twenty years, I have yet to come across a problem that we couldn't overcome.

I come from a time when there were no separate departments for graphics, databases, SEO, programming, or engineering. A web designer had to be a jack of all trades, and through this journey, I’ve learned a lot. As technology continues to evolve rapidly, I am still learning new things today!

You’ve probably heard of Google. When I first started in 1996, I hadn't, and neither had anyone else. Back then, Amazon was just an online bookstore. It would be another 12 years before Google Logo Google Chrome entered the scene. At that time, there were only two main browsers: Netscape Logo Netscape Navigator and web page design Internet Explorer, and we had to test our pages in each browser to identify any errors.

Fast forward to today, and Google Chrome now dominates the market with roughly a 75% share. Beyond the "Big Four" Big 4 Browsers Icons (Chrome, Safari, Edge, Firefox), there are Other Browser's Icons hundreds of active, niche, or specialised browsers, each with a small percentage of users. This variety makes it impossible to test pages across all browsers. We address this issue by ensuring that any HTML code we write conforms to the World Wide Web standards, primarily maintained by the W3C (World Wide Web Consortium) and the WHATWG (Web Hypertext Application Technology Working Group).

Validating our HTML ensures that your website works consistently across all browsers, improves accessibility for all users (including those with disabilities), boosts SEO by helping search engines understand your content, simplifies code maintenance and debugging, and guarantees better performance and future-proofing. It serves as a quality check that catches errors, resulting in a more reliable, professional, and inclusive user experience.

W3.org Validation Test Results

This validation check on our website shows no errors or warnings; all our code validates. And every website we design, regardless of size, will yield the same result that is shown here.


WDNet's Home Page

HTML Validation Report

For comparison, I wanted to include some results from Google's own website. Surprisingly, there is a lengthy list of errors and warnings, likely due to a lack of cross-checking among the large team involved.

Google's Home Page

Google HTML Validation Report

SEO

While we don't consider ourselves experts in Search Engine Optimisation, we believe we have a decent understanding of it...

Designed to be found

There is no point in having a website, if nobody can find it.

Traditionally, the key to ranking on Google was through SEO (Search Engine Optimisation). This practice improves a website's visibility in unpaid ("organic") search engine results, helping to attract more relevant visitors. It involves making content more understandable for search engines and aligning it with users' search queries by using keywords, providing quality content, and ensuring good site structure.

While these principles still hold true, Google has introduced updated metrics known as Core Web Vitals. These critical metrics assess real-world user experiences on websites, focusing on loading speed, interactivity, and visual stability. These scores dramatically impact search rankings by indicating how fast, responsive, and stable a page feels to visitors. In today’s online environment, "page speed" is essential.

Page speed and mobile performance are both essential factors for your website's success. Google uses the results of these Core Web Vitals as a ranking signal, meaning better scores can lead to much higher visibility in search results.

The assessment covers four areas:-

  • Performance - Checks how quickly the page fully loads.
  • Accessibility - Checks if your webpage can be used by people with disabilities, has keyboard navigation, good contrast etc.
  • Best Practices - Checks for problems like layout shifts and generally ensures the page adheres to modern web standards.
  • SEO - Checks whether a webpage adheres to search engine optimisation best practices. It does not analyse content quality or keyword strategy.

To measure page performance, we utilise Google PageSpeed Insights. This web performance tool, developed by Google using Lighthouse, helps identify ways to make websites faster and more mobile-friendly by following best web practices. The reports generated by PageSpeed Insights provide insight into how well a page is likely to be regarded by Google. Beyond the graphics, the report goes into great detail, highlighting the problem areas and provides us with possible solutions.

Our expertise in this area, helps us provide search engine results that matter!

Some of the PageSpeed Index (PSI) Core Web Vitals Test Results that we have achieved for our clients

PSI Scoring

  • 90 and above (Green) = Fast
  • 50 – 89 (Amber) = Average
  • 49 and below (Red) = Slow

PSI Scoring Chart

WDNet (this site) Before last update

This result is from before our last update and clearly our site needed a lot of improvements made to it.

WDNet Old Pagespeed Report

WDNet (this site) After last update

This result is after. *Please note that the first metric, Performance, will always vary. As it is dependent on the amount of traffic on the server, most servers are shared ones, but we should still be able to keep it in the green. For the last three, we are always able to reach 100%

WDNet New Pagespeed Report

Google's Results (just for comparison)

As you would expect, coming from those that set the standards, they score across the board in this test, (unlike the HTML validation). I suspect that when they first created the page it scored 100% on both Accessibility and SEO too. And the latest scores are a result of Google changing the metrics again, and not yet updating their website to reflect the changes (we had to).

WDNet New Pagespeed Report

Our largest client

With over 200 pages scoring 100% across the board. *Please note, the 100% Performance was only obtainable through the work that our back-end engineer. Ed, did, in setting this client up in their own server and then writing a custom programme routine that completely strips out any unused code from the HTML, The CSS and the JavaScript files. Without his work, I would never be able to acheive such a result on my own!

WDNet New Pagespeed Report

Our smallest client

With only around a dozen pages and having a very basic shared hosting service, we still manage to get a respectable 94% Performance result and of course 100% on the remaining three areas.

WDNet New Pagespeed Report

In Conclusion:

Having a full understanding in Google's Core Web Vitals helps us build you a faster, more user-friendly website, which Google rewards with better search visibility.

By following these practices, we can ensure that your website, no matter what it looks like, meets all the requirements needed to help you stay one step ahead of your competetors. All that is needed now is some content.

What I Do

I Design Websites Around Your Business. That’s why I will work closely with you to learn what makes your company unique.

My process begins with in-depth conversations to understand your industry, services, goals, and competitive landscape. I take the time to listen — not just to what you want your website to look like, but what you need it to do. Whether your priority is generating leads, increasing sales, or building brand authority, every design decision is guided by your business objectives.

I will then design some mock ups and submit them for your approval and then speak with you again to make any changes deemed nessessary. We do not charge a penny until you are 100% happy with the finished product!

Once I understand your business, I will then focus on identifying the most effective keywords for your market. I will research how your potential customers search online, the terms they use, and the intent behind those searches. This allows me to target keywords and content that doesn't just bring traffic, but attract the right audience — people who are ready to engage with your type of business.

Those insights shape everything we build, from site structure to content and design.

Pricing

Whilst we don't have set prices as such, our prices are very affordable.

It is very much dependant on the size of the website, the amount of work that goes into it and any special features that may be required. Such as extra programming for which we charge by the hour.

Having said that, I and any of my colleagues, if required, all work from home, which means none of the overheads that many agencies have. Meaning our prices are cheaper.

A one page simple website, similar to this one but smaller, may start from around just £45 and a simple 3 page basic starter site £150 Assuming that the text an images were provided by you

Those insights shape everything we build, from site structure to content and design.

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