Web design with all of the technical details taken care of for you—under the hood!
A website has to look good, but it also has to be fast, accessible, easy to use and simple for search engines to understand. WDNet brings those requirements together, ensuring that your website passes all Core Web Vitals with flying colours!
Professional design
Responsive layouts that adapt cleanly to desktop, tablet and mobile while keeping your content clear and easy to navigate.
Search-friendly structure
Careful page structure, meaningful content and sensible keyword research to help the right people discover your business.
Clean code
Standards-based HTML, CSS and JavaScript kept as lean as the project allows, with performance considered from the start.
Brand presentation
A consistent visual foundation for your colours, typography, imagery and message, shaped around how you want customers to see you.
Practical ideas
Creative solutions that serve a purpose—whether that is generating enquiries, explaining a service or making information easier to find.
Personal support
No anonymous ticket queue. You deal directly with me, and when a project needs specialist help I bring in trusted people I know.
A collaborative process
What I do
I design websites around the business behind them—not around a ready-made template.
We begin with a proper conversation about your services, customers, goals and competitors. The aim is to understand what the site must achieve before deciding what it should look like.
Research and content planning guide the structure before the build begins.
01
Listen
We establish who the site is for, what makes your business different and what action you want visitors to take.
02
Plan
I research the market, organise the content and prepare a visual direction for you to review before development.
03
Build
The approved design becomes a responsive website, tested across screen sizes and refined as the content comes together.
04
Launch and support
Once you are happy with the agreed result, the site goes live and I remain available for changes, advice and future development.
Designed to be found—and pleasant to use
SEO, performance and Core Web Vitals
Search visibility begins with useful content and a site that people can use comfortably. Technical quality supports that work, but no single score guarantees a ranking.
Designed to be found
There is little point in having a website if nobody can find it.
Traditionally, improving a website’s position in Google depended heavily on SEO—Search Engine Optimisation. SEO helps search engines understand what a website is about and match it with the searches made by potential visitors. It includes clear page structure, useful content, relevant wording and properly organised technical information.
Those principles still matter, but Google also pays close attention to the experience a website gives its visitors. A page should load quickly, respond promptly when someone interacts with it, and remain visually stable rather than jumping around while it loads.
Google measures those parts of the experience through Core Web Vitals. In straightforward terms, they ask:
Does the main content appear quickly?
Does the page respond promptly when it is used?
Does the layout remain stable while it loads?
Strong results alone cannot guarantee a high search position, but a slow, unstable or difficult-to-use website can place both visitors and search visibility at a disadvantage.
What the report actually means
Google PageSpeed Insights checks four main areas
The headings in a PageSpeed report can sound technical. In everyday language, this is what each one is checking.
Performance
Checks how quickly and smoothly the page loads and responds. It looks for delays, heavy resources and content that takes too long to appear.
Accessibility
Checks whether the page can be used by people with disabilities, including keyboard users, and whether text contrast, labels and page structure are clear.
Best Practices
Checks for technical problems, security concerns and outdated methods that can reduce reliability or create a poor experience.
SEO
Checks whether the page follows basic technical practices that help search engines discover and understand it. It does not judge the quality of the writing or guarantee a ranking.
PageSpeed Insights also provides detailed diagnostics showing what is slowing a page down and what can be improved. We use those findings alongside real browser and device testing to produce websites that are fast, accessible, stable and pleasant to use.
Our expertise in this area helps us deliver search-engine results that matter.
Examples from real projects
These reports were recorded at the time of testing. Performance scores can vary with hosting load, network conditions and changes to the page, so I treat them as diagnostic evidence rather than permanent badges.
WDNet: before and after
The comparison shows how much can be gained by removing unnecessary work and rebuilding a page around performance.
A larger client site
A site with more than 200 pages benefited from specialist server work and a custom routine that removed unused HTML, CSS and JavaScript.
A smaller shared-hosting site
Even modest hosting can produce a fast, stable site when the page is built carefully and unnecessary weight is kept under control.
Thirty years of building for the web
About WDNet
I am Roy, and I will normally be your first—and continuing—point of contact.
A small business with a wider circle of expertise
I handle the coding, much of the programming and most of the graphics. For projects that need deeper server or back-end work, I collaborate with Ed, an engineer and programmer whose judgement I trust. My son Paul, a Microsoft-certified technician, also helps when a project needs his particular skills.
I am also part of an informal group of experienced IT professionals—including database, software and graphics specialists—who help one another solve unusual problems. You still deal with me directly; the wider knowledge is there when it is useful.
From two browsers to hundreds
I began building websites in 1996, when designers often had to handle graphics, code, databases and technical troubleshooting themselves. Browser testing mainly meant Netscape Navigator and Internet Explorer. Google Chrome would not appear until twelve years later.
The web is far more varied now. Rather than trying to guess every browser combination, I write standards-based code, test across modern devices and validate the underlying HTML. That improves consistency, accessibility, maintainability and the chances that a site will continue to behave well as browsers change.
1996
It was to be another 12 years until Google Chrome appeared on the scene.
2026
Standards matter
HTML validation
Validating our HTML helps to ensure that a website works consistently across browsers, improves accessibility, supports search engines in understanding the content, and makes future maintenance and debugging easier. It is not a substitute for real-world testing, but it is an excellent quality check that catches errors and gives browsers a more reliable structure to interpret.
WDNet validation reportA comparison report from Google’s home page
Clear starting points, individual quotations
Affordable website pricing
Every project is different, so the final price depends on the amount of content, design work and specialist functionality involved. Working from home keeps overheads low, and I explain the likely cost before work begins.
One-page starter
From £45
For a compact brochure-style site when the text and images are supplied and the requirements are straightforward.
Responsive one-page layout
Contact details or enquiry form
Basic search-friendly structure
Popular starting point
Small business site
From £150
A simple multi-page or more detailed one-page site with room to explain services, establish trust and generate enquiries.
Design tailored to the business
Content and navigation planning
Performance and accessibility checks
Bespoke development
Quoted individually
For custom programming, integrations, server work, larger content sets or features that need research and testing.
Clear written scope
Hourly specialist work where needed
Trusted collaborators brought in by agreement
No surprise agency overheads. We agree what is being built and what is included. For smaller projects, payment is requested once the agreed work is complete and you are happy with the result.
Start with a conversation
Tell me about your project
You do not need a finished specification. A rough idea of what you want to achieve is enough to begin.
Include the type of site, the amount of content you expect, any special features and the timescale you have in mind. I will reply personally and let you know what the sensible next step would be.
It was to be another 12 years until Google Chrome appeared on the scene.
